Calling Campaigns

6036  Callable Members targeted in Phonebooks

5799 Number of Calls Made (export stats)

4107 SMS texts sent (within calling campaign)

$0.39 Average cost of Call + Text

SMS Broadcasts

30,290 SMS texts delivered in 2 Broadcasts (12 Aug, 9 Sept)

$0.08 Average cost per message

Calling Agents

50 Active Calling Volunteers

Volunteers made from: 2 to 1400 calls each

Callers made an average of: 111 calls each

Median number of calls made by callers: 48 

California Recall – Calling Campaigns Call Response Rates:

• 35% Answered

• 28% Left_Message    

  => 63% call-connection rate (Ans + Left_Mess.)

• 32% No_Answer     

• 0.13% Bad Numbers (only 7 total)

Global California Recall Membership Tagged Results

Database Tagged Responses – VOTED

2027 tagged in NB as CA Recall Voted

(from e-mail click-through & call confirmations)