Content calendar

Overview

Planning LGBTQ+ caucus content for newsletter and social media

Editorial calendar

Content

Channel

Planning Meeting

Due Date

Publication date

Status

Approver

Content

Channel

Planning Meeting

Due Date

Publication date

Status

Approver

Theme: Equality Act

  • legislation

  • stories

newsletter

4th Thursday

26 February

2nd Friday

12 March

3rd Monday

15 March

In progress

@Martha Mcdevitt-Pugh

LGBTQ+ history

Instagram

 

 

 

 

Theme: TBD

newsletter

25 March

9 April

12 April

 

 

Theme: TBD

newsletter

29 April

7 May

10 May

 

 

Theme: Pride Month

newsletter

20 May

4 June

7 June

 

 

 

 

17 June

2 July

5 July

 

 

 

 

15 July

19 Aug

16 Sept

21 Oct

18 Nov

30 July

3 Sept

1 Oct

5 Nov

3 Dec

2 August

6 September

4 Oct

8 Nov

6 Dec

 

 

One article

Monthly all-caucus newsletter

-

3rd Thursday

3rd Saturday

 

 

 

 

In progressin review Approved published

 

Content channels

LGBTQ+ caucus web pages and social media

Channel

Name

Link

Content structure

Tone

Audience

Key success metric

Channel

Name

Link

Content structure

Tone

Audience

Key success metric

DA website

LGBTQ+ Caucus page

www.democratsabroad.org/lgbtq
  • News

  • Events

  • About Us

  • Candidate Profiles

engaging and informative

  • DA members

  • prospective members

  • caucus members

  • new members

  • click through to events and actions

Facebook page

Democrats Abroad LGBT Caucus

facebook.com/democratsabroadlgbt

 

 

 

 

Instagram account

DemsAbroadLGBTQ

https://www.instagram.com/demsabroadlgbtq/

 

 

 

 

newsletter

LGBTQ+ Caucus Newsletter

n/a

  • Editorial

  • Upcoming Events

  • News/legislative update

  • Stories

  • Actions

 

 

 

 

Webinars

LGBTQ+ caucus webinars

 

 

 

 

 

 

Resources

Content strategy roadmap TBD

Goal

e.g., Sprint 1

 

 

 

Goal

e.g., Sprint 1

 

 

 

1

2

 

 

 

 

 

3

 

 

 

 

 

 

Content strategy planning TBD

Action item

Business reason

Content

Resources

Next steps

Action item

Business reason

Content

Resources

Next steps

 

 

 

 

 

 

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