ERA Video Campaign

OBJECTIVE

The purpose of this campaign is to help educate state legislature members and influencers that most countries in the world have equal rights in their constitution and all the fears given by the anti-ERA just don't happen.

Virginia Campaign

The first part of this campaign is to support Virginia.  Equal Means Equal and VAratifyERA will release one video a day starting on January 9 upto February 26.  This will be sent to targeted state legislature members.  Heroica Films will edit the films created by our DA members.

Video Guidelines:

1. Consider wearing something or standing/seating by something that shows you are living abroad – for example a foreign newspaper, translation dictionary, map, typical item from country, or outside at a recognizable place in your country.  However, don’t worry about it – just a blank wall is fine.
2. Do NOT wear or say anything partisan.  Almost all Dems support ERA so trying to win the Rep vote.
3. Please show some passion but avoid/limit profanity.
4. Start with “I’m an American living in {country name}”.   You can also use city name if it is one all Americans would recognize, like London, Paris, Tokyo.
5. If you live in a country that has equal rights for women in the constitution, especially if in some non-European country, mention that. 
6. If you are from one of the 13 states (AR, AL, AZ, FL, GA, LA, MO, MS, NC, OK, SC, UT, VA) that have not ratified the ERA, you may want to mention that.  Note that Virginia, North Carolina, and Arizona are the top 3 targets right now.
7. For Virginia, you may want to call out Speaker Cox since he is the current ‘gatekeeper’ that could cause it to stall and never get to the Virginia House floor.
8. Ask for ERA support.
9. Keep video to less than 60 seconds, ideally 45 seconds.
10. If you post the video on Facebook or Instagram, please add hashtags #DAforERA , #EqualMeansEqual and #VAratifyERA
11. Send a link to the video to era@democratsabroad.org

Text ideas:

• I’m an American living in {country}.   I have more rights as a woman here than I do back home.   Please support the ratification of the Equal Rights Amendment.   Women around the world care about what happens in the United States.  Please vote for the ERA.
• I’m an American living in {country}.   85% of the countries in the world have equal rights for women in their constitution.   (country} is one of them.   I want to see my home country one as well.  Please vote for the equal rights amendment.
• I’m an American living in {country}.   In 2018, I was happy when I learned Illinois became the 37^th state to ratify the ERA.   My hope for 2019 is that Virginia becomes number 38.   Please support the ratification of the Equal Rights Amendment.
• I’m an American living in {country}.   As a man, I care about women’s rights.   I hope you do as well. Please pass the Equal Rights Amendment.
• I’m an American living in {country}.   When I recently learned that the US still does not have equal rights for women in our Constitution, I was shocked.  How can that be?   Surely one of the 13 states that have not ratified it will all do so this year.  It is 2019!   It’s past time.  Please vote for the Equal Rights Amendment.