What are QR Codes and Why Use Them?

QR Codes can be an effective way to provide a website link address that users can quickly capture with a modern smartphone camera. With the DA QR Codes created here, we can track the number of user click-throughs and also set UTM tracking codes for Google Analytics.

A QR Code is:

• a QR code (quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese automotive company Denso Wave. A barcode is a machine-readable optical label that can contain information – such as a website address. (Wikipedia)

• a QR Code can contain a custom web page link that will take visitors to a specific DA or VFA web page

• QR Codes created here can be tracked to measure the number of times that a visitor scans the code and visits the destination website. This can provide a comparative indication of how successful a particular campaign or poster or sticker is.

• these QR Codes also include Google Analytics UTM tracking codes, so that usage patterns are reported in our website analytics

• they always contain a Short URL that can also be used separately or in combination with the QR image

QR Code image file types:

• PNG (quick response code) is a

• SVG (quick response code) is a

• PDF (quick response code) is a