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Understand the difference in importance of moral values between liberals and conservatives.
Liberals | Conservatives |
Equality & Fairness | Loyalty & Patriotism |
Care & Protection | Respect for Authority |
Purity & Sanctity |
If you frame issues in terms of the values generally more important to liberals, you are less likely to influence a conservative. Frame issues in terms of the values generally more important to conservative voters: loyalty and patriotism, respect for authority, and purity and sanctity. In other words, do not expect people to change their underlying moral values, but rather connect the issue to their underlying moral values. This shows empathy and respect and may be more likely to bring people together.
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Keeping our forests, drinking water, and skies pure is of vital importance.
We should regard the pollution of the places we live in to be disgusting.
Reducing pollution can help us preserve what is pure and beautiful about the places we live.
Issue | Conservative Value |
Same-Sex Marriage | Patriotism (ie.,same-sex couples are proud and patriotic who Americans contribute to the American economy and society) |
National Health Insurance | Purity |
Practice role-playing conversations with conservative voters on issues. Encourage Democrats Abroad or a local legislator activist group to sponsor a role-playing practice session.
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As loyal and patriotic Americans, it is our duty to support strict visa and immigration requirements to keep our country safe from harm. Our current current requirements are stringent and as effective as possible. Click here for an example. Values: Loyalty and Patriotism. Also liberal value of Protection.
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